SINGAPORE, 11 November 2015 – Global location data company BlisMedia has commenced operations in Dubai as part of the company’s rapid international expansion plans. Blis’ foray into the Middle East follows its recent office openings in Hong Kong and Australasia earlier this year, and key executive hires across the globe. The Dubai operations will be headed up by Puja Pannum, Managing Director, Middle East, BlisMedia. Pannum has worked in digital media since 2000, initially at MSN-Microsoft in London for eight years, then as Group Head AOL Inside Sales Team in the UK, before re-locating to Dubai after being approached by Yahoo Middle East to become UAE Country Manager.Pannum will spearhead regional business development by introducing Blis’ leading data-driven advertising technology to global Dubai-based media agencies servicing brands in the Middle East. She will report to Paul Thompson, Vice-President EMEA for Blis, who oversees the company’s regional sales operations and strategy.“Dubai is a strategic choice for Blis’ international expansion roadmap, and our market entry is bolstered by the addition of Puja, one of the top media experts in the region,” said Harry Dewhirst, President of BlisMedia.“Establishing operations in Dubai, the region’s major media and commercial hub, ensures we are well positioned to
engage top media agencies to strategise, execute and provide in-depth consultation for on-ground campaigns,” added Dewhirst.Blis will be reaching out to major Dubai-based media agencies that facilitate ad buying throughout Middle East and North Africa. Blis’ services enable smart, location data-driven media buying and audience targeting – its proprietary technology provides audience location insights that enables media stakeholders to understand audience behaviour for highly accurate targeting. The company’s full suite of services and proprietary technology is available to clients in the Middle East.“I’m thrilled to join Blis at a time when the firm is poised for international growth and Middle East expansion,” said Pannum.“Backed by market-leading products and highly accurate data sets, Blis is well placed to offer media agencies, trading desks and data partners with the best services to grow their businesses and reach the best audiences at scale.There is no doubt Blis will quickly gain footing in Dubai and the wider region,” she added.BlisMedia works with over 400 of the largest global brands across all major industries, including Mini, Spotify and PG in Europe, Middle East and Africa. The company was established in the UK in 2004, bringing audience location data and consumer targeting expertise to brands.